Creating A Facebook Business Page For Real Estate

In Digital Marketing by FREEman Digital Company

Whether you are a brand new Realtor, or a long time real estate veteran, creating a Facebook Business page for your company has become a necessity in today's business world. Creating a page is free, and at the very least, it will give your past clients a place to stay in touch with you after a sale. It's safe to say that Facebook is not going anywhere any time soon. The sooner you get your business on the platform and start learning how to use it properly, the better results you will receive in the future. This tutorial is going to walk you through the very basics of getting started on Facebook Business Page. More to come in later tutorials featured in this blog.


  • Have A Personal Facebook Account


Step 1

    Log Into Facebook

    First you will need to login to Facebook using your personal Facebook account. If you do not have a Facebook account, you will need to create one before you can setup and manage a Facebook Business Account.

    Step 2

      Select "Create A Page"


      After selecting the drop down arrow in the top right corner of the screen, you will see the option to “Create Page”.

      Step 3

        Business Or Brand


        Since we are creating this page for your real estate company, you will want to choose the “Business or Brand” option.

        Step 4

          Page Information


          Page Name: Now fill out the name for your Facebook Business Page. It is common practice to put “ - Realtor” or  “- Real Estate” after your name or team name, be cautious about only using your name. If you only use your name, your followers will have a harder time finding your page if they search for you on Facebook, especially if they are also friends with you on your personal Facebook account. 

          Category: There are several options you can go with here. If you are a single agent I recommend going with “Real Estate Agent”. If you are a team, or broker, type in “Real Estate” and choose which options suits your business best.

          Address: Enter the address of your brokerage office. If you work from home, I still would recommend using your brokerage office buildings address. It looks more professional than using a residential homes address.

          Step 5

            Profile Picture


            Now it's time to upload your “Profile Picture”. Below are the two possible options:

            • Professional Business Photo - This would be a photo of yourself, the same photo you use for your business cards. For best results hire a professional photographer.
            • Logo - When your followers see your posts in their Facebook feed they will see your logo a lot clearer than an image of yourself, mostly due to size. This helps better push your brand image and colors.



            Step 6

              Cover Photo


              Almost finished, and this is an important step. The cover photo is often the the first thing your visitors will see, when landing on your Facebook Business page. Make sure to use a high quality photo related to your business. A good place to find an HD photo to use would be a past listing that you had professional photos taken of. Or you can purchase photos through a stock photography website like Adobe Stock. Look around at what other other realtors are using for their cover photos and decide on something that works best for your business.

              If you want to take it a step further, you can use tools like Photoshop or to add text overlay and more. If you are not familiar with Photoshop, I recommend using In a nutshell, is a website tool, that gives you the basics of Photoshop and its free! They also offer free templates for Facebook Business cover photos.

              Below are free templates created by FREEman Digital Company for both Photoshop and to help get you started.

              Step 7

                Invite Your Friends & Clients


                You're all set! Now get to inviting your friends, past clients, realtor friends, anyone who might be interested in following your company. Stay tuned to our blog in the future for more helpful information regarding your newly built Facebook Business page. For any questions, we are avalible to chat live during business hours!

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